FERRA
Reliability meets responsibility: add Ferra’s more sustainable and distinctive tools to your product range
Ferra is Werkado’s answer to growing market demand. Designed in Estonia and launched in 2024, Ferra is Werkado’s own brand, showing that a reliable tool can also be a more responsible choice for the environment.
Backed by more than 15 years of experience in the hand tool industry, Ferra offers a smart and more sustainable alternative without compromising on durability or functionality.
We are the creators and importers of the Ferra brand.
Ferra: purpose-built tools directly from the importer
The Ferra team consists of experienced product managers with extensive industry knowledge. We work directly with certified and trusted manufacturers to ensure reliable and consistent product quality. For us, environmental responsibility starts with the quality of the product itself. We do not focus on disposable tools. Instead, Ferra offers reliable, durable products at an accessible price point, helping to extend product life and reduce unnecessary waste.
We also understand that a completely emission-free tool is not yet realistic. However, there are areas where meaningful improvements can already be made. Ferra minimises packaging materials and removes plastic from retail packaging wherever possible. At the same time, strong attention is given to product and packaging design, helping Ferra stand out clearly on the retail shelf.
Ferra product range
The Ferra assortment includes practical and functional tools, with the product range continuously expanding.
- Diamond cutting tools: Professional and long-lasting diamond blades for concrete, stone and universal cutting applications.
- Measuring and hand tools:Functional and compact tape measures.
- Garden tools: Modern pruning shears, cordless sprayers and compact hand gardening tools.
- Hand tools: Professional and comfortable PU foam guns.
Why should you include Ferra products in your assortment?
Ferra gives retailers and business partners an opportunity to expand their assortment with a distinctive product range that combines reliable quality, competitive pricing and a more sustainable approach.
- Attractive margins without direct price competition: As Ferra is Werkado’s own brand, the products are not exposed to the same level of direct price competition between multiple suppliers. This helps partners maintain healthier margins without putting pressure on their existing brands.
- Durable quality as a more sustainable choice: Ferra products are designed to last. By offering reliable quality at an accessible price point, we help reduce the need for frequent tool replacement.
- Distinctive design and attractive packaging: Ferra products and retail packaging stand out thanks to their clean, modern and recognisable design, helping attract the attention of end users in-store.
- Reduced use of packaging materials: Ferra minimises packaging and removes plastic wherever possible. This responds to the growing expectations of environmentally conscious customers and companies looking to reduce packaging waste.
Ferra: tools that work for both professionals and the planet.
Ferra shows that responsibility, distinctive design and tool durability can go hand in hand. By adding Ferra to your product range, you can offer your customers a more considered choice without compromising on functionality, quality or performance.
Ferra is where reliability meets responsibility. We make tools that work for both people and the planet.
